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Stairway to be Succesful Online Business

 After going through several stages of the filtering process, we are finally able to perfect the articles we have collected with data from reliable sources about the steps to be successful with online business.

Many business people are now starting their business online. Besides being easier, online businesses also have less capital because they don't need to pay large operational costs such as renting a place or employee salaries.

However, for beginners who want to start an online business, there are four steps that must be considered so that the business can grow.




1. Make sure your product sells

According to him, when deciding to start a business, a business actor must ensure that the products being sold are marketable or already have their own market share. Because it is important to make a small survey to ensure that the product or service being offered is really needed by the community.

"It is important to make a product market fit (PMF), check that when people make this product they want it. After you want it and there is a market, only then can you create a business. This business you don't just sell to one or two more people, but when you want to make it big and serve a lot of people, that's business, "he explained.

2. Find out the distribution channel

After ensuring that the product is salable and there is a market, then create distribution channels to reach a wider market. For example, by creating accounts in various marketplaces and social media starting from Instagram, Facebook, YouTube, Twitter, Google, WhatsApp.

"In order for the target market to be more precise, businesses can place advertisements on Instagram ads, Facebook ads, or maybe they can place advertisements on online media websites. With advertising, our target market will be clearer and more focused. Find out where our target market is, there we can advertise, "he said.

3. Create interesting content

In online sales, content is a bridge between the product and the market. If you want to buy goods offline, usually the purchase will come directly, hold, try, then be interested and buy. However, when it comes to online sales, it's all about content. How can we as sellers convey the value or advantages of our products to consumers through content, copywriting.

"If the product doesn't sell, even though number 1 has been completed (the product and the market are clear), then the problem lies in the content. Content is a hook, a story that consumers see and read about the product we want to sell. If the product is not selling well, then try to pay attention to the content, whether it is correct or still needs to be repaired, "he explained.

Furthermore, Denny said that the content was not just information about this particular discount or promo. But it is more of a value that is able to realize dreams and solve problems from customers.

For example, when selling weight loss products, the content is not only about easy ways to lose weight, but says that when you lose weight, your body becomes more ideal so that it is easier to find a partner, or can recover from illness when your body weight is ideal.

4. Apply a marketing funnel

Many online business actors do not yet understand and implement the marketing funnel, namely the customer journey or customer journey from seeing product advertisements to finally buying the product or goods offered.

In this marketing funnel strategy, a business actor must create something that will attract the curiosity of potential customers so that he is willing to continue on the journey. For example, when a business actor places an ad on Instagram ads, potential customers are interested in seeing it and clicking on the link, then the customer is escorted to a landing page containing lead magnet content that attracts visitors.

"If interested, the customer will contact the existing WhatsApp number to ask questions and buy. But if he is not interested, then prepare retargeting ads, namely ads that "haunt" the customer until finally he is interested and calls a contact number, "he said.

After the contact number is obtained, there are customers who buy right away and don't. So here the seller has got a list building, from which it can be used to provide education or convey product information that is suitable and interesting to him.

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